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Global Web Push Notification Software Market

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The web push notification technology has become popular among many mobile consumer apps because of its high usage.  For instance, the social apps, such as, Facebook and Instagram alerts when the friends are nearby, or another example of the retail app that notifies about the current sale when the customers are near that store.

The push notification software has also helped the businesses to send messages directly to a customer’s computer or mobile device.  Also, the push notifications have provided consumers with important alerts or updates and are intended to drive consumers back to a company’s apps or website over the forecast period.

Global Web Push Notification Software Market- Overview

The Global Web Push Notification Software Market is projected to grow at a significant rate by 2032 expanding at a CAGR of 18% over the forecast period of 2022-2030.

Attribute Key Insights
Estimated Market Value (2020) 8.74 USD Billion
Forecasted Market Value (2032) 35 USD Billion
CAGR % 2023-2028 18%`
Leading Region North America

 

The push notification software has played an important role in strong digital marketing campaigns. Also, the outbreak of COVID-19 and the lockdowns that were caused by the outbreak has even increased the market growth.

This is because the governments across the world were adopting these technologies in order to have the exposure notifications that will be a part of their contact tracing system in order to help people detect the spread of COVID-19. Thus, the pandemic had a positive impact on the market.

 

Global Web Push Notification Software Market- Key Market Trends

Rising adoption of push notification software

One of the major factor that has fuelled the market growth over the forecast period is the rising adoption of the push notification software. This is because it has played an important role in strong digital marketing campaigns.

Also, in the field of digital marketing, the push notifications are used as an advertising strategy because of which the marketers send notifications to their target audience about services and products through browser notifications on an array of devices.

Additionally, with the need not to share any personal information to subscribe to push notifications, there is also no any barriers to entry. This has boosted the market growth over the forecast period.

 

Rising mobile internet users

Another factor that has boosted the market growth is the rising mobile internet users over the forecast period. This is because a lot of advancements and emerging technologies have changed the world of mobile, along with the rising usage of mobile internet data.

Also, everything from subscriptions to the time spent on mobile has been rising fast. Thus, the proliferation of mobile internet and smartphone access in emerging markets has created new and exciting opportunities for push notification software providers and boosted the market growth.

Global Web Push Notification Software Market- Segmental Analysis

Based on Component

  • Software
  • Services

The services segment has dominated the market growth over the forecast period. The services segment consists of Professional Services, Consulting, Training and Education, Support and Maintenance, and Managed Services.

Based on Deployment

  • On premise
  • Cloud based

The on premise segment has dominated the market growth over the forecast period. This is because of the rising adoption of the segment.

Based on Enterprise Size

  • Small and Medium enterprise
  • Large enterprise

The small and medium enterprise segment has dominated the market growth over the forecast period.

 

Based on Industry

  • Retail & E-commerce
  • BFSI
  • Media & Entertainments
  • Travel & Tourism
  • Hospitality
  • Others

The retail and E-Commerce segment has dominated the market growth over the forecast period. This is because of the rising adoption of web push notifications among the E-Commerce market over the forecast period, which has, in turn boosted the market growth.

 

Global Web Push Notification Software Market- Geographical Analysis

The Global Web Push Notification Software Market is segmented into five main regions namely, North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Among these, North America has dominated the market growth over the forecast period. This is because of the rising rate of adoption of digital advertising tools and digital web-based campaign management solutions by advertising and marketing companies in order to increase their customer base in the region.

Global Web Push Notification Software Market- Competitive Landscape

Some of the prominent companies operating in the market are Braze, Inc., Leanplum Inc., NotifyVisitors (Tagnpin Web Solutions LLP.), PushBots, Inc., PushAssist, Pushwoosh Inc., Swrve Inc., Amazon Web Services, Send Pulse, and Others.

 

Report Scope

Global Web Push Notification Software Market

Historical Year- 2018-2022

Global Web Push Notification Software Market

Industry and Forecast Year- 2023-2032

Global Web Push Notification Software Market CAGR- 18%

 

<strong>Major Segments Covered</strong>

  • Component (services, software)
  • Deployment (on cloud, on premise)
  • Enterprise size (small and medium enterprise, large enterprise)
  • Industry (Retail & E-commerce, BFSI, Media & Entertainments, Travel & Tourism, Hospitality, Others)

 

<strong>Key Regions and Countries Covered</strong>

  • North America (U.S., Canada)
  • Europe (Germany, UK, France, Italy, Spain, Rest of Europe)
  • Asia Pacific (China, Japan, India, ASEAN, South Korea)
  • Middle East and Africa (GCC, South Africa, Egypt)
  • Latin America (Brazil, Mexico, Rest of Latin America)

 

<strong> Top companies profiled-</strong> Braze, Inc., Leanplum Inc., NotifyVisitors (Tagnpin Web Solutions LLP.), PushBots, Inc., PushAssist, Pushwoosh Inc., Swrve Inc., Amazon Web Services, Send Pulse, and Others.

 

ToC

  1. Global Web Push Notification Software Market Introduction and Market Overview
    1.1. Objective of the Market Research Study
    1.2. Web Push Notification Software Market Definition & Description
    1.3. Research Data Parameters & Reporting Timelines
    1.3.1. Historical Data Reporting Years – 2018 to 2021
    1.3.2. Projected Data Reporting Years – 2022 to 2031
    1.3.3. Reporting Data Parameters – Value (US$ Million)
    1.4. Global Web Push Notification Software Market Scope and Market Estimation
    1.4.1. Global Web Push Notification Software Overall Market Size (US$ Million), Market CAGR (%), Market Estimates & Forecast (2018 to 2031)
    1.4.2. Global Web Push Notification Software Market Revenue Share (%) and Growth Rate (Y-o-Y) from 2018 to 2031
    1.5. Web Push Notification Software Market Segmentation
    1.5.1. Component of Global Web Push Notification Software Market
    1.5.2. Deployment of Global Web Push Notification Software Market
    1.5.3. Enterprise Size of Global Web Push Notification Software Market
    1.5.4. Industry of Global Web Push Notification Software Market
    1.5.5. Key Regions of Global Web Push Notification Software Market2. Global Web Push Notification Software Market – Executive Summary
    2.1. Global Web Push Notification Software Market – Summary & Snapshot
    2.2. Global Web Push Notification Software Market, By Component (US$ Million)
    2.3. Global Web Push Notification Software Market, By Deployment (US$ Million)
    2.4. Global Web Push Notification Software Market, By Enterprise Size (US$ Million)
    2.5. Global Web Push Notification Software Market, By Industry (US$ Million)
    2.6. Global Web Push Notification Software Market, By Geography (US$ Million)
    2.7. Global Web Push Notification Software Market Outlook & Future Opportunities

    3. Web Push Notification Software Market Trends, Outlook, and Factors Analysis
    3.1. Global Web Push Notification Software Market Industry Development Trends under COVID-19 Outbreak
    3.1.1. Global COVID-19 Status Overview
    3.1.2. Influence of COVID-19 Outbreak on Global Web Push Notification Software Market Industry Development
    3.1.3. Pre & Post COVID-19 Trends and Scenarios
    3.2. Web Push Notification Software Market Dynamics (Growth Impacting Factors & Rationales)
    3.2.1. Drivers
    3.2.1.1. Rising spending on web-based advertising and digital marketing tools is expected to drive the market growth
    3.2.1.2. An increase in the use of web push notifications software by publishers and e-commerce businesses to increase client conversion is anticipated to trigger the market growth
    3.2.2. Restraints
    3.2.2.1. Lack of skilled workforce in publishing and advertising firms to handle various company activities based on digital marketing platforms is anticipated to hamper the market growth
    3.2.3. Opportunities
    3.2.3.1. As a result of the rising number of start-ups and businesses in Asia Pacific’s growing nations, rising digitalization and penetration is predicted to offer significant opportunities.
    3.2.4. Impact Analysis of Drivers and Restraints
    3.3. Ecosystem/ Value Chain Analysis
    3.4. Porter’s Five Forces Analysis
    3.5. SWOT Analysis
    3.6. PEST Analysis
    3.7. Average Selling Prices and Pricing Trends Analysis of Web Push Notification Software Market
    3.8. Technological Roadmap
    3.9. Key Investment Pockets of Web Push Notification Software Market
    3.9.1. By Component
    3.9.2. By Deployment
    3.9.3. By Enterprise Size
    3.9.4. By Industry
    3.9.5. By Regions

    4. Global Web Push Notification Software Market: Estimates & Historic Trend Analysis (2018 to 2021)
    4.1. Global Web Push Notification Software Market, 2018 – 2021 (US$ Million)
    4.2. Global Web Push Notification Software Market, By Component, 2018 to 2021 (US$ Million)
    4.3. Global Web Push Notification Software Market, By Deployment, 2018 to 2021 (US$ Million)
    4.4. Global Web Push Notification Software Market, By Enterprise Size, 2018 to 2021 (US$ Million)
    4.5. Global Web Push Notification Software Market, By Industry, 2018 to 2021 (US$ Million)
    4.6. Global Web Push Notification Software Market, By Region, 2018 to 2021 (US$ Million)

    5. Global Web Push Notification Software Market Estimates & Forecast Trend Analysis, by Component
    5.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Component, 2022 & 2031
    5.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Component, 2022 to 2031
    5.2.1. Software
    5.2.2. Services
    5.2.2.1. Professional Services
    5.2.2.1.1. Consulting
    5.2.2.1.2. Training and Education
    5.2.2.1.3. Support and Maintenance
    5.2.2.2. Managed Services

    6. Global Web Push Notification Software Market Estimates & Forecast Trend Analysis, by Deployment
    6.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Deployment, 2022 & 2031
    6.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Deployment, 2022 to 2031
    6.2.1. On-premise
    6.2.2. Cloud-Based

    7. Global Web Push Notification Software Market Estimates & Forecast Trend Analysis, by Enterprise Size
    7.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Enterprise Size, 2022 & 2031
    7.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Enterprise Size, 2022 to 2031
    7.2.1. Small & Medium Enterprise
    7.2.2. Large Enterprises

    8. Global Web Push Notification Software Market Estimates & Forecast Trend Analysis, by Industry
    8.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Industry, 2022 & 2031
    8.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Industry, 2022 to 2031
    8.2.1. Retail & E-commerce
    8.2.2. BFSI
    8.2.3. Media & Entertainments
    8.2.4. Travel & Tourism
    8.2.5. Hospitality
    8.2.6. Others

    9. Global Web Push Notification Software Market Analysis and Forecast, by Region
    9.1. Global Web Push Notification Software Market Share (%) Estimates and Forecasts, by Region, 2022 & 2031
    9.2. Global Web Push Notification Software Market Revenue (US$ Million) Estimates and Forecasts, by Region, 2022 to 2031
    9.2.1. North America
    9.2.2. Europe
    9.2.3. Asia Pacific
    9.2.4. Middle East and Africa
    9.2.5. Latin America

    10. North America Web Push Notification Software Market: Estimates & Forecast Trend Analysis
    10.1. North America Web Push Notification Software Market Assessments & Key Findings
    10.2. North America Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2031
    10.3. North America Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2031)
    10.3.1. By Component
    10.3.2. By Deployment
    10.3.3. By Enterprise Size
    10.3.4. By Industry
    10.3.5. By Major Country
    10.3.5.1. The U.S.
    10.3.5.2. Canada

    11. Europe Web Push Notification Software Market: Estimates & Forecast Trend Analysis
    11.1. Europe Web Push Notification Software Market Assessments & Key Findings
    11.2. Europe Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2031
    11.3. Europe Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2031)
    11.3.1. By Component
    11.3.2. By Deployment
    11.3.3. By Enterprise Size
    11.3.4. By Industry
    11.3.5. By Major Country
    11.3.5.1. Germany
    11.3.5.2. The U.K.
    11.3.5.3. France
    11.3.5.4. Italy
    11.3.5.5. Spain
    11.3.5.6. Rest of Europe (includes all other European countries)

    12. Asia Pacific Web Push Notification Software Market: Estimates & Forecast Trend Analysis
    12.1. Asia Pacific Web Push Notification Software Market Assessments & Key Findings
    12.2. Asia Pacific Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2031
    12.3. Asia Pacific Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2031)
    12.3.1. By Component
    12.3.2. By Deployment
    12.3.3. By Enterprise Size
    12.3.4. By Industry
    12.3.5. By Major Country
    12.3.5.1. China
    12.3.5.2. Japan
    12.3.5.3. India
    12.3.5.4. ASEAN
    12.3.5.5. South Korea
    12.3.5.6. Rest of Asia Pacific (includes all other Asia Pacific countries)

    13. Middle East & Africa Web Push Notification Software Market: Estimates & Forecast Trend Analysis
    13.1. Middle East & Africa Web Push Notification Software Market Assessments & Key Findings
    13.2. Middle East & Africa Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2031
    13.3. Middle East & Africa Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2031)
    13.3.1. By Component
    13.3.2. By Deployment
    13.3.3. By Enterprise Size
    13.3.4. By Industry
    13.3.5. By Major Country
    13.3.5.1. GCC
    13.3.5.2. South Africa
    13.3.5.3. Egypt
    13.3.5.4. Rest of Middle East & Africa (includes all other Middle East & Africa countries)

    14. Latin America Web Push Notification Software Market: Estimates & Forecast Trend Analysis
    14.1. Latin America Market Assessments & Key Findings
    14.2. Latin America Web Push Notification Software Market Share (%) Estimates and Forecasts, 2022 & 2031
    14.3. Latin America Web Push Notification Software Market Size Estimates and Forecast (US$ Million) (2022 to 2031)
    14.3.1. By Component
    14.3.2. By Deployment
    14.3.3. By Enterprise Size
    14.3.4. By Industry
    14.3.5. By Major Country
    14.3.5.1. Brazil
    14.3.5.2. Mexico
    14.3.5.3. Rest of Latin America (includes all other Latin America countries)

    15. Competitive Landscape
    15.1. Web Push Notification Software Market Revenue Share Analysis (%), by Major Players (2021)
    15.2. Web Push Notification Software Market Competition Matrix, by Leading Players
    15.3. Web Push Notification Software List of Emerging, Prominent and Leading Players
    15.4. Major Mergers & Acquisitions, Partnership, Joint Venture, Expansions, Deals, Recent Developments, etc.

    16. Company Profiles
    16.1. OneSignal
    16.1.1. Company Overview & Insights
    16.1.2. Financial Performance
    16.1.3. Product / Service Portfolio
    16.1.4. Geographical Footprint & Share
    16.1.5. Strategic Initiatives & Key Developments

    *Similar details would be provided for all the players mentioned below
    16.2. Braze, Inc.
    16.3. Leanplum Inc.
    16.4. NotifyVisitors (Tagnpin Web Solutions LLP.)
    16.5. PushBots, Inc.
    16.6. PushAssist
    16.7. Pushwoosh Inc.
    16.8. Swrve Inc.
    16.9. Amazon Web Services
    16.10. Send Pulse
    16.11. Others

    17. Assumptions and Research Methodology
    17.1. Data Mining
    17.2. Secondary Research
    17.3. Primary Research
    17.4. Subject Matter Expert Advice
    17.5. Quality Check
    17.6. Final Review
    17.7. Data Triangulation
    17.8. Bottom-Up Approach
    17.9. Top Down Approach
    17.10. Research Flow
    17.11. Key Insights from Industry Experts
    17.12. Data Sources
    17.13. Assumptions
    17.14. Limitations

    18. Conclusions and Recommendations
    18.1. Key Research Findings and Conclusion
    18.2. Key Insights & Recommendations from Analysts

 

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